L’Oréal – CFAO: a partnership still picking up pace in Côte d’Ivoire
Number 1 cosmetics group worldwide
Worldwide leader in cosmetics and present in over 130 countries, L’Oréal keeps on devoting its energy and competencies solely to one business: beauty. With a portfolio of 32 international brands and with a distribution channels oriented organization, L’Oréal has the ambition to meet the needs of every consumer according their habits and lifestyle.
Nowadays, L’Oréal relies on its expertise in beauty products as well as the strength of its consumer brands to accelerate the expansion in French-speaking West Africa key markets.
Local production & exclusive distribution
By partnering with L'Oréal in March 2015, CFAO sets a new world-class partnership in Africa by giving L'Oréal access to its distribution channels, its thorough knowledge of African markets, as well as its production facility for cosmetics and packaging components.
CFAO reinforces its strategy of offering major international brands a manufacturing and distribution tool suited to the markets they wish to tap into while responding to local needs.
- 236 million euros in revenue
- 1810 employees
- 3.05 million hectoliters beer and
soft drinks sold
- 245.8 million pens and razors
- 4 million cosmetics units sold
- 3.7million food products sold
New brewery will have a production capacity of 1.6 million hectolitres a year...More
HEINEKEN and CFAO today announce the formation of a joint venture in Côte d’Ivoire under the name of "BRASSIVOIRE" to produce and market beer in the country...More