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L'Oréal

L’Oréal – CFAO: a partnership still picking up pace in Côte d’Ivoire

Number 1 cosmetics group worldwide

Worldwide leader in cosmetics and present in over 130 countries, L’Oréal keeps on devoting its energy and competencies solely to one business: beauty. With a portfolio of 32 international brands and with a distribution channels oriented organization, L’Oréal has the ambition to meet the needs of every consumer according their habits and lifestyle.

Nowadays, L’Oréal relies on its expertise in beauty products as well as the strength of its consumer brands to accelerate the expansion in French-speaking West Africa key markets.

Local production & exclusive distribution

By partnering with L'Oréal in March 2015, CFAO sets a new world-class partnership in Africa by giving L'Oréal access to its distribution channels, its thorough knowledge of African markets, as well as its production facility for cosmetics and packaging components.

CFAO reinforces its strategy of offering major international brands a manufacturing and distribution tool suited to the markets they wish to tap into while responding to local needs.

KEY FIGURES

2017 milestone

  • 236 million euros in revenue
  • 1810 employees
  • 3.05 million hectoliters beer and
                       soft drinks sold
  • 245.8 million pens and razors
                       sold
  • 4 million cosmetics units sold
  • 3.7million food products sold

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