CFAO has signed an exclusive distribution agreement for Nigeria with Pernod Ricard

CFAO announces that it has signed a 7-year agreement with Pernod Ricard, joint global leader in the Wines & Spirits sector...

CFAO announces that it has signed a 7-year agreement with Pernod Ricard, joint global leader in the Wines & Spirits sector, for the exclusive distribution of its entire range of products in Nigeria. Boasting 160 million inhabitants, Nigeria is the most populous country in Africa, posting high growth in consumer demands. The Pernod Ricard range will initially be distributed in a certain number of key cities, before being extended to the entire territory.

CFAO is well-established in Nigeria, where it has long been operating, with a distribution network covering the whole country.

This agreement will be driving a new stage of CFAO development in the Africa consumer goods sector.