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Foods


CFAO FMCG & AGRI strives to meet the needs of the African middle classes through a selection of quality products at affordable prices. Its growth model is based on local production paired with exclusive distribution on local markets.

CFAO FMCG & AGRI leverages partnerships with food industry players to bring a whole new dimension to its business in Africa. Exclusive partnerships with brands like Cadbury, Food Empire, and Mayora form part of its strategy to satisfy customers and create long-term local value.

CFAO FMCG & AGRI works to help these big international brands penetrate the African market.

marque fmcg alimentaire

In 2017, CFAO sold 3.7 million “Food” product units, through both its specialist network of wholesalers and part-wholesalers for traditional markets, and its modern supermarket retail network.

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KEY FIGURES

2017 milestone

  • 236 million euros in revenue
  • 1810 employees
  • 3.05 million hectoliters beer and
                       soft drinks sold
  • 245.8 million pens and razors
                       sold
  • 4 million cosmetics units sold
  • 3.7million food products sold

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