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BIC®

BIC & CFAO: a historic partnership spanning 50 years!

A brand known around the world

The Bic Cristal ballpoint pen was released in 1950, and Bic has gone one to become one of the most popular consumer brands.

Present in 160 countries, the Bic brand now adorns an expansive range of pens and writing products, razors, lighters, and various promotional products. 

A historic partnership for CFAO

For more than 50 years, CFAO Group has been manufacturing a range of Bic pens and razors in four countries, and acting as the exclusive retailer for these products in 11 West and Central African countries.

CFAO makes Bic products in full compliance with international standards. CFAO has also designed special packs and packaging to meet the consumer needs of the African middle class.

KEY FIGURES

2017 milestone

  • 236 million euros in revenue
  • 1810 employees
  • 3.05 million hectoliters beer and
                       soft drinks sold
  • 245.8 million pens and razors
                       sold
  • 4 million cosmetics units sold
  • 3.7million food products sold

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